What Is The Value Of An Accredited Market Investor?

People often complain about the lack of financial advice and tools that can help them understand the markets, invest and manage their money. For many, this is their first foray into investing and, in many cases, the first time they have even heard about it, let alone invest in the stock market. There are many

PPC: Understanding Pay-Per-Click Marketing Strategies

Pay-per-click is a relatively new way for businesses to promote their products and services online. It can be an extremely efficient way to drive traffic to a website, especially if you’re in a competitive market like the search engine results pages. However, it can be frustrating if you don’t know your PPC campaigns are performing

Online Event Management Tips for Businesses

Online event management has become popular for businesses to grow leads and expand their reach. Companies create online meeting tools to promote their products and services, from webinar presentations to sales pitches. With the growing popularity of online video, it’s easier than ever to host online meetings. When planning online events, it is crucial to

What Materials Should You Prepare for Your Next Trade Show?

While the topic of trade shows is often a fairly mundane one, the timing of this week’s trade shows is anything but. Trade shows are always a busy time for any business, as companies look to capitalize on the potential for new business from the show and make a splash. For many businesses, this is

5 Essential Customer Engagement Metrics and KPIs

It’s no secret that customer engagement is critical to the success of a company. Customers are people who can either make or break a business. Needless to say, businesses across the world seem to have understood this very well, which is why they tend to ensure that their marketing and customer engagement strategies are on

What Is Integrated Marketing?

Integrated Marketing is the practice of combining traditional marketing and digital marketing to reach new consumers. It’s about how to maximize free and effective marketing strategies to generate leads, increase sales and drive ROI. Integrated marketing (IM) is a type of marketing that combines media and marketing techniques to help the target audience find and

How to Choose the Best Business Management Software

Effective business management software helps you track and manage your business data and activities while giving you flexibility in accessing, sharing, and collaborating with your team. Good business management software should provide you with the ability to view your financial data in one place, which makes it easier to manage your business finances. In today’s